Resume Brand


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(By – Staff Writer)

Does Your Resume Have a Brand?

There are always new trends popping up in every field and this is as true within the resume writing field as it is in any other. One of the newest trends in the field is “branding”. According to Wikepedia, a brand is “”name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers.” It goes on to say that “brand is defined as an intangible asset and is often the most valuable asset on a corporation’s balance sheet.”

So how does this translate to your resume? Well in essence you want to “brand” yourself. How do you identify yourself as distinct from all those other candidates? How is your resume as distinct from all other resumes so that you are the one who gets called for that interview? What is your brand? How do you brand a person and their work history?

In short your personal brand is the distilment of your work experience and personality into an image or description. Your ‘brand” is a set of intangibles and tangible items that together separate you from the rest of the New York applicants in that stack on the hiring manager’s desk. So what goes into your brand?

Developing Your Brand

  • Tone: Everything a hiring manager receives from you including the impression you make in an interview, should have the same tone. Who you are, what you want in a career, what you have studied and what you have done should all have a consistent tone throughout. Knowing what you want in a job, what your accomplishments are and why they fit this job is the tone you want to set.
  • Online Profiles: If you are going to have a brand you have to have a personal website. On your website you will highlight who you are, what you have done, what your accomplishments are, what your goals and dreams are. In your resume you insert a link to this webpage.
  • Career Summary: On your resume, create a section that highlights the best of your work to date. Include any standout moments you have had, any awards you have won, outcome of any major projects.
  • I have said many times in other articles not to list responsibilities and duties on your resume but to be more creative with that information. Well when developing your brand list initiatives on your resume instead of these. An initiative might look a lot like an accomplishment except that it would not necessarily be in terms of dollars. Initiatives always start with the words ‘developed’ or ‘initiated’
  • This might sound a little strange but you want to have testimonials on your website and perhaps on your resume. Testimonials will set your brand for you. Have clients, customers or others who know you well to write a testimonial about your skills and how you helped them. Make sure these testimonials come from people who are qualified to speak to your field or who personally experienced your customer service.

Now adding these to your resume is innovative and will make you stand out. The danger is that not every hiring manager is going to appreciate it.

The Value of a Personal Brand

  • Whether on your resume, in your cover sheet or on your personal website, a distinct and easily recognizable personal brand will set you apart from the crowd of candidates for every job you want to apply for.
  • Your personal brand might not be your actual job but it will be what you are ‘known for’.  Example your job is to run the CNC machine in the factory but you are known all over the company for your technological skills. Everyone comes to you when there is something minor not working on their PC or program they are using. They come to you to fix it.
  • Put at least 1-3 things you want to be ‘known’ for on your resume. Link these to your personal online profile so that the interviewer can visit that site for more information. This will greatly increase the value you are attempting to create with the brand.
  • All good marketing professionals understand that it is the packaging that sells the product. It is the branding that actually gets us to pick up that product off the shelf and buy it. You increase the value of your resume by tenfold by giving it a brand. Your resume and cover letter is your packaging that needs to sell your product which is you. It has to stand out as it represents you.

Tips for Branding your Resume

There are a lot of ways to brand your resume. Here are just a few additional tips.

  • Use color but not too much color. Color images will make the interviewer notice and your resume will jump out of the stack. However be careful not to go overboard. This is new to many hiring managers and you do not want it seen as a gimmick and not taken seriously.
  • Use links to your personal website and to other social media that is career oriented. If you don’t have accounts on these sites – open them. These can include Linked-in, xing, or plaxo. Find other industry specific sites that you can register on as well.


Branding on the resume is a new and innovative concept but it is the cutting edge future of job hunting. It is more than valuable to develop your own brand, add value to your brand and brand your cover letter and resume.